Communications 通讯 > Mass Communications and Media 大众传播与媒体 > Radio, Television, and Digital Communication

This program focuses on the theories, methods, and techniques used to plan, produce, and distribute audio and video programs and messages, and prepares individuals to function as staff, producers, directors, and managers of radio and television shows and media organizations. Includes instruction in media aesthetics; planning, scheduling, and production; writing and editing; performing and directing; personnel and facilities management; marketing and distribution; media regulations, law, and policy; and principles of broadcast technology.