Social Sciences & Liberal Arts 社会科学与人文 > Consumer and Retail Merchandising 消费和商品零售 > Retailing Management

Retailing management students learn product and service promotion from the perspective of individual and family consumers and that prepares individuals to function as consumer management and marketing consultants in for-profit and non-profit enterprises. This includes instruction in applied market research, consumer behavior, product sourcing and distribution, profitability, customer feedback and evaluation methods, promotion and retailing campaign development, and applications to specific domestic and international consumer markets.