Business 商科 > Sales and Marketing 销售和市场营销 > Marketing

This program generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Course topics include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.