Communications 通讯 > Advertising 广告 > Advertising

Advertising students study the creation, execution, transmission, and evaluation of commercial messages in various media intended to promote and sell products, services, and brands; and it prepares individuals to function as advertising assistants, technicians, and managers. Course topics include: advertising theory, marketing strategy, advertising design and production methods, campaign methods and techniques, media management, related principles of business management, and applicable technical and equipment skills.